Market Research Update with Jennifer Hendry

Apr 26, 2018 -  Apr 26, 2018

Discover America Canada Meeting Thursday April 26, 2018, 3:00 p.m. - 5:30 p.m.

Market Research Update with Jennifer Hendry, Senior Research Associate, Canadian Tourism Research Institute, The Conference Board of Canada

While outbound travel to some destinations faltered over the last couple of years, current data suggests that trip volumes are well on the road to recovery. But world events continue to impact leisure trip activity. Join Discover America Canada and Jennifer Hendry on Thursday, April 26 to find out how outbound travel to the U.S. and other regions has been performing, and to hear insights regarding the future outlook for the Canadian market. Agenda 3:00 p.m.                        Registration 3:15 p.m. - 4:30 p.m. Presentation/Meeting 4:30 p.m. - 5:30 p.m. Networking Reception Event Fees Members - $35.00 ($30.97 + $4.03 HST) Non-members - $50.00 ($44.25 + $5.75 HST) Location The Spoke Club 2nd Floor 600 King St W Toronto, ON RSVP via e-mail to by Thursday April 19, 2018 by clicking here to download the registration form. Payment must be made by credit card or cheque in advance. No show – full fee will apply; you will be invoiced. On Thursday April 26, 2018, 3:00 p.m. at the Spoke Club, Discover America Canada presents: a Market Research Update presentation delivered by Jennifer Hendry, Senior Research Associate, Canadian Tourism Research Institute, The Conference Board of Canada. Jennifer Hendry will provide up-to-date insights and statistics regarding the following topics: - Has outbound travel from Canada recovered? What can be expected for leisure travel in 2018? - Are demographic changes good for the U.S. market? - Have recent natural disasters and socio-political events impacted travel patterns? Jennifer Hendry will discuss the results of the Conference Board of Canada’s latest travel intentions survey and review the short-term forecast for travel to the United States and other destinations. The presentation will also touch on past performance by region, including traveller characteristics and trip motivations. As Senior Research Associate at the Canadian Tourism Research Institute, Jennifer Hendry is responsible for the production of regular reports on Canadian outbound leisure travel. She conducts regular surveys of Canadians and their outbound travel intentions and motivations, and is also responsible for producing an annual five-year outbound travel forecast to more than 50 destinations. Jennifer has degrees in Tourism Management, Research Analysis, and Communications. She has spent her career conducting policy analysis, analyzing travel research, and assessing the sector's contribution to individual destinations and national economies.

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