Market Research Update with Jennifer Hendry, Senior Research Associate,
Canadian Tourism Research Institute, The Conference Board of Canada.
Editorial in the New Age of Digital with Ed Cassavoy, Senior Editor for the Toronto Star
Join us on Tuesday, May 7, 2019 at Old Mill Toronto for a meeting you will not want to miss. Updates on Canadian outbound traffic to the U.S. market as well as insights into editorial content in the new digital age will be the topics for the meeting. You will be sure to come away from this meeting with the latest stats as well as helpful insights into the modern media world. This meeting is open to non-members as well so if you have a colleague or contact who would be interested in these topics please feel free to invite them.
3:00 pm Registration
3:15 pm – 5:00 pm Presentation/Meeting
5:00 pm – 6:00 pm Networking Reception
Members – $40.00 ($35.40 + $4.60 HST)
Non-members – $60.00 ($53.10 + $6.90 HST)
Old Mill Toronto
21 Old Mill Rd.
RSVP via e-mail to firstname.lastname@example.org by Thursday May 2, 2019 using the attached registration form. Payment must be made by credit card or cheque in advance. No show – full fee will apply; you will be invoiced.
On Tuesday May 7, 2019, 3:00 pm at Old Mill Toronto, Outbound Canada – U.S. Market Update, will be presented by Jennifer Hendry, Senior Research Associate, Canadian Tourism Research Institute (CTRI), The Conference Board of Canada.
Jennifer will discuss the results of the latest travel intentions survey and review past performance as well as the short-term forecast for travel to the United States and competing destinations. The presentation will also touch on the potential impact of current events as well as measurement challenges associated with the “official” data.
In her position at CTRI, Jennifer analyzes and reports on Canadian outbound leisure travel, based on an assessment of consumer trip intentions and the production of short-and long-term travel forecasts to more than 50 destinations. Jennifer has degrees in Tourism Management, Research Analysis, and Communications.
Editorial in the New Age of Digital: Ed Cassavoy, Senior Editor for the Toronto Star will join us to speak about editorial in the new age of digital. What has changed, what has not, investigative journalism, how to meet the consumer needs and more.
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21 Old Mill Road